It’s been almost two years since I left the DSLR world and have never looked back. Switching to Sony mirrorless was a significant upgrade in my overall shooting experience, but there were always a few things that nagged at me, things that I didn’t love about Sony that just felt missing. After too much time on YouTube watching comparisons and reviews, I decided that the things I was missing could be found with Fujifilm


Fujifilm X cameras are famous for their gorgeous colour. Having been very happy with the colour of my Canon cameras, I never liked how Sony rendered warm and skin tones when I was shooting with the A6000.. It was cold and uninspiring. Even after spending too much time setting colour profiles, I would always feel like I needed to invest significant time in post bringing my photos back to life. Taking portraits on Fujifilm feels like the holy grail of rich colour and true to life skin reproduction– I have not experienced anything as consistent and versatile and I can trust that no matter what I am shooting, the colors will be great.


There is something to be said for the convenience of automatic settings and in-camera menus, but there is something so very grounding and ethereal in turning a shutter speed dial or an aperture ring. Not needing to worry about navigating menus or looking at on-screen displays to set my aperture or shutter speed (ISO in some Fuji models as well) has helped take the technology out of my way so that I can focus on composing images. And in the case of the X100, I can set my aperture by “feel” knowing that f/2 is all the way to the right and f/2.8 is 3 “clicks” of the ring to the left.


Speaking of the X100, this is a camera that has enjoyed a cult-like following since it was released in 2010. It has been refreshed 3 times with the X100S, the X100T and the new X100F. This rangefinder-style camera has the worlds first combined optical and electronic viewfinder which allows you to benefit from a traditional EVF, as well as the OVF with electronic display overlay. Having owned my X100T for a few months now, It is hard to explain what it feels like to use this camera. The fixed 23mm f/2 lens, the built-in ND filter, the sleek retro styling, the OVF/EVF combo, built-in macro and of course the ultra-silent leaf shutter. they all add up to a shooting experience unlike anything I’ve found before. Taking photos of people, nothing comes close to this camera as it also me to capture moments up close without the intimidating presence of a perceived “professional” camera.


This may seem like a strange thing to list when taking about the benefits of piece of technology, but Fuji has managed to do what few companies have: create a series of cameras that focus more on the shooting experience than the specs of the hardware. Holding these retro-styled cameras is not just for hipsters or film shooters looking to relive their glory days. From the metal bodies, soft-shutter release buttons, warm skin tones, glowing highlights, and sharp clean images– in order to truly appreciate the experience of shooting with a Fujifulm X camera, you must try it.


Photography has changed quite a bit since I picked up my first DSLR. In many ways I have a better grasp of what I need and what I do not. finding the gear that helps you express your creative vision is important, but not nearly as important as the gear that gets out of the way and lets you be authentically creative. Go try out some cameras and find out what speaks to you and what helps you connect with the most genuine place inside of your self– the place where technology is not the goal, but expressing and experimenting with your potential.